Our Story

It all started with one shared belief — performance begins in the mind.

Three certified sports mental coaches met during a Certified Sports Mental Coach Program, and what began as conversations, ideas, and passion quickly grew into a shared dream: to create something different in the world of sports psychology… something that reminds athletes that, in a world full of speed and pressure, balance is what keeps passion alive.

Today, that dream became real — we created The Wins & Lessons Planner, the first Sports Mental Planner in Egypt, a tool that helps athletes move through their season with clarity, structure, and mental balance. And this is only the beginning — there's so much more coming.

Because behind every athlete you see on the court, there is an Off Court world you don't see — thoughts, fears, hopes, pressures, emotions, and mental battles. That hidden world shapes everything that happens in the game.

This is the world we chose to understand, support, and develop.

This is our story.
This is Off Court.

What We Believe

Passion should always be louder than pressure.
Athletes should play because they love the game,
not because they fear the result.

We believe that athletes should train their minds
with the same dedication they give to their bodies.

We believe sport is not just about winning —
it’s about becoming more patient, confident, aware, disciplined, and more human.

We believe that sport builds character beyond medals and titles,
and that the mental game is at the heart of that transformation.

We believe that Off Court moments shape On Court results

What We Promise

We promise a safe space.

A space where athletes can speak honestly, feel freely, grow at their own pace, and even fail without fear.
A space where their emotions aren’t judged, their mistakes aren’t held against them, and their identity is never defined by winning or losing.

A space that welcomes their pressure, their excitement, their doubts, and their dreams —
and teaches them how to understand all of it with clarity, confidence, and calm.

A space where their value stays the same whether they win, lose, shine, or struggle.

A space where they feel heard, supported, and never alone…
because every athlete deserves a place where their mind can breathe,
their confidence can rebuild,
and their passion can stay alive.